課程大綱

課程資訊

課程名稱

從人類學看創意產業
The Creative Industries: Anthropological Approaches

開課學期

109-1

授課對象

文學院人類學研究所

授課教師

司黛蕊

課號

Anth7125

課程識別碼

125 M3240

班次

學分

3.0

全/半年

半年

必/選修

選修

上課時間

星期四7,8,9(14:20~17:20)

上課地點

水源人201

備註

本課程中文授課,使用英文教科書。
限學士班三年級以上
總人數上限：20人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/1091Anth7125_

課程簡介影片

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課程概述

For the past 30 years, the creative industries have been seen as critical to the direction of the global economy. This is not because these industries currently make up a significant percentage of the GDP (in most countries they do not), but because they are seen as the way out of the dilemmas of de-industrialization and as key to the projection of national “soft power.” Some of the industries often placed in this category have histories of a century or more (cinema, advertising), while some are much newer (software programming, web design), but the category itself, and the policies around it, are transforming them all.
This course takes an anthropological approach to the creative industries, asking the following questions: How are these industries experienced by those working within them? By those consuming their products? How are the creative industries and creative industry discourse transforming such basic anthropological concepts as aesthetics, creativity, work, play, class, nation, and culture? Readings will include recent ethnographies of creative industries in different countries, and theoretical readings on key concepts such as immaterial labor, intellectual property, lifestyle, gentrification, and creativity.

課程目標

To introduce students to theories and methodologies that anthropologists can use to research contemporary creative industries; to familiarize students with anthropological theories of aesthetic and affective labor, branded identity, and creativity; to give students a concrete sense of how creative industries are developing differently in different parts of the world and in different industries.

課程要求

Assignments:

1. All students are expected to attend every class, to do the readings, and to participate in class conversation.

2. Presentations on readings:
Each student will be make class reports on 3 readings, and, in a team with the other presenters the same weeks, lead class discussion on the topic.
For the reading reports:
Readings marked with (*) are those that the whole class must read. All others are available for reading reports. We will finalize the schedule for the presentations Week 2. Each report should include:
a. A brief summary of the argument. What questions is the writer asking? What methods, what kinds of evidence, does the writer use to answer those questions? How do they answer the questions they ask?
b. Your own comments on the article. What did you find useful about this article? Did you find any problems with the author’s argument? If the article is about a topic that you don’t know much about, you might want to do some background research so that you can provide yourself and your classmates with enough information to discuss (feel free to email me if you are having trouble finding information). PPTs and visuals are welcome. You will have 15 minutes max to make your report.
You must turn in a written copy of your report to me by 5:00pm the day before the class when you will be presenting. The written report should not be longer than 2 pages. PPT files are also acceptable.
For leading discussion:
After all of the presentations are finished, the students presenting that day must then lead class discussion together. Your job here is to come up with some questions that we can use to compare the articles, and to keep the discussion focused. You must work as a team. You should meet together before class and plan out what questions you want to focus on, and who will facilitate what part of the discussion.

3. Research project: Each student will design and carry out a research project. Remember, these projects can’t be too ambitious – you have to be able to complete your research over the course of the semester. Each student will present their project proposal during the final class session, and turn in their final written report at the end of the term. Your research must meet the ethical standards outlined by the Taiwan Society for Anthropology and Ethnology (臺灣人類學與民族學學會), in terms of protecting informants’ rights to privacy and informed consent.
a. Each student should turn in a preliminary proposal to me by week 10. The proposal must include: 1) Research question (it must be in the form of a question!); 2) Methodology and justification (how will you answer the question, and why is that the best way to answer it). Who will you interview, how will you find them, what texts/videos will you analyze?
b. During weeks 15 and 16, students will present their proposals – including the topic and why it’s important, theoretical approach, and methodology, and their research findings up to that point – in a 20-minute in-class presentation. The presenter should prepare some questions that they want their classmates to help them on. Classmates should give constructive feedback that will really help the presenter create a viable project and a clear, strong argument.
c. You are encouraged to turn in one draft of the paper to me for comments after completing your research and before the final edit.
d. Final papers are due Friday, JANUARY 15. They may be in either English or Chinese. Length will vary depending on the type of project you’re doing, but around 15-20 pages English, 12-15 pages in Chinese would be good.
Notes: Late papers will not be accepted without prior permission. The format of the final paper should follow the guidelines of the Taiwan Journal of Anthropology/ 台灣人類學期刊.

預期每週課後學習時數

Office Hours

指定閱讀

see Class Schedule for each week

參考書目

see Class Schedule for each week

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Presentations on readings	40%
2.	In-class proposal presentations	10%
3.	Final paper	40%	A good paper should demonstrate a strong understanding of the theoretical readings and use a research methodology that is well-suited to answer the question being asked. Your papers should make clear arguments, backed up by your data. The level of difficulty and sophistication of the project will be taken into account.
4.	General class participation	10%	including leading class discussion, participating in class discussion, and feedback on others’ proposal presentations

課程進度

週次	日期	單元主題
第1週	9/17	Introduction to the class, What are the creative industries?
第2週	9/24	Brand and identity
第3週	10/01	No class (中秋節)
第4週	10/08	Nation branding
第5週	10/15	The creative industries as societies and cultures
第6週	10/22	Cultural appropriation/ Imagining Markets
第7週	10/29	Education for Creativity
第8週	11/05	Copyright and counterfeit: What is a fake? And does it matter? And if it does, why, how, and to whom?
第9週	11/12	Mid-terms week -- make-up class if necessary
第10週	11/19	Globalization
第11週	11/26	Creative Labor Theory
第12週	12/03	Affective Labor and Self-branding
第13週	12/10	The creative class and gentrification
第14週	12/17	Catch-up week
第15週	12/24	Student research proposal presentations
第16週	12/31	Student research proposal presentations
第17週	1/07	Last class – catch-up, research proposal presentations if necessary